https://createandempower.com/privacy-policy daily 0.75 2022-10-02 https://createandempower.com/about daily 0.75 2024-02-10 https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/d897abde-4adb-4522-af35-016f2b3aea9e/TRISHA-346.jpg https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592833381170-XZ2WNH4O6FX161ZKX4C4/How+to+Start+a+Fashion+Business+-+Fashion+Brand+Consultant+%26+Career+Coach+in+UK ABOUT How to Start a Fashion Business - Fashion Brand Consultant & Fashion Career Coach in UK https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592833402578-95J9M2AK4GA5A97WFXUE/How+to+Get+a+Job+in++Fashion+-+Fashion+Business+Coach+%26+Fashion+Career+Coach+in+UK ABOUT How to Get a Job in Fashion - Fashion Business Coach & Fashion Career Coach in UK https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592123964651-1OX6M5EAK3MYS0AXPIJ5/Trisha+Sakhlecha+Press+Coverage+1.png ABOUT Press Coverage Logos - The Guardian, The Telegraph, Vogue, Harper’s Bazaar, BBC https://createandempower.com/fashion-brand-consultant daily 0.75 2023-02-01 https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1593422350192-53AN0I394154Y4Q1ZHRS/Fashion+Brand+Strategy+Clarity+Call Fashion Brand Consultancy Fashion Brand Consultant - Fashion Business Strategy Call https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1593422457317-3KHITXVOPQX9HY4OPEAF/Fashion+Brand+Coaching+%26+Mentoring Fashion Brand Consultancy Fashion Business Mentoring https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1593422557368-B03O56SO4SB5AWMGKWSM/Fashion+Brand+Coach+%26+Fashion+Business+Consultant+Trisha+Sakhlecha Fashion Brand Consultancy - 90-Minute Clarity Call Fashion Brand Consultant https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1623855801339-40IJVLR34QJ96SQN8D7O/How%2Bto%2Bstart%2Ba%2Bclothing%2Bline%2B-%2Bfashion%2Bbrand%2Bmentoring Fashion Brand Consultancy - 1:1 Mentoring Program How to Start a Clothing Line - Fashion Mentor & Brand Consultant https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592833381170-XZ2WNH4O6FX161ZKX4C4/How+to+Start+a+Fashion+Business+-+Fashion+Brand+Consultant+%26+Career+Coach+in+UK Fashion Brand Consultancy How to Start a Fashion Business - Fashion Brand Consultant & Career Coach https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592833402578-95J9M2AK4GA5A97WFXUE/How+to+Get+a+Job+in++Fashion+-+Fashion+Business+Coach+%26+Fashion+Career+Coach+in+UK Fashion Brand Consultancy How to Start a Fashion Business - Fashion Brand Consultant & Career Coach https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1652383704888-847RVY3E5UNMZ4H5LESY/unsplash-image-HXOllTSwrpM.jpg Fashion Brand Consultancy - 90-Minute Clarity Call Fashion Brand Consultant https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1625628167853-TSKU3U9V28X5X0JGK1M9/120198836_928084417700372_4751708275937090779_n.jpeg https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1593530015321-XC2PCS410E8S0DRWFIRQ/Rodney+Shek%2C+Fashion+Sales+Director https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1593535076278-3PZD9DUSGB5ZIW25UBJN/Colette+Milton+Fashion+Brand+Manager https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/82df8230-307b-4619-938a-a43205b248e7/Nessy+Khem.jpg https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/46ad8233-f737-452e-ad67-30d3b9809f02/the-mood-store-logo.jpg https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1606819367807-OWAJ3I11OFM9R3X09MUA/Becci+Ball%2C+Founder+Becci+Fashion https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1593609528025-NHQTFEPMIV4GPBZXRMWQ/Shilpa+Mridul+Fashion+Brand+Owner.jpg https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/438db21a-4da5-412c-be1c-7edf27222fb2/unsplash-image-qsDfqZyTCAE.jpg https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592123964651-1OX6M5EAK3MYS0AXPIJ5/Trisha+Sakhlecha+Press+Coverage+1.png Fashion Brand Consultancy Press Coverage Logos - The Guardian, The Telegraph, Vogue, Harper’s Bazaar, BBC https://createandempower.com/404 daily 0.75 2023-01-14 https://createandempower.com/contact daily 0.75 2023-01-14 https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592090646966-14SQ92BG4R28KAFXDZL6/9EC89255-2786-4EC8-9E57-CAE98740E374.JPG Contact Trisha Sakhlecha, Fashion Brand Consultant, Fashion Business Coach, Fashion Career Coach in UK https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/478b4277-2295-43a5-bf0a-fb1195920973/createandempower_286142844_3311817502371866_4902136789008070761_n.jpeg Contact I’ve had quite a few messages about working together after all the recent press features, so here’s a quick introduction & a guide to how we can work together. I'm Trisha, a fashion brand consultant and career coach with 15 years of experience in the industry. As a consultant, I help designers and brand owners launch bestselling fashion brands from scratch. And as a coach, I help fashion graduates and young professionals build their dream careers in fashion & earn what they deserve. ⁣⠀⁠ ⠀⁠ Everything I teach is based on my own experience in the industry. I started my career as a designer but being a true Gemini, doing just one thing was never an option. So I've been a trend forecaster (WGSN & Trendstop), senior designer (Zara, Topshop, ASOS, River Island, Next to name a few!), business development manager & sourcing lead. I’ve worked with some of the biggest names in the business and helped launch bestselling, six-figure brands from scratch! ⁣⠀⁠ Whether you're in a job or running your own fashion business, I genuinely believe that you CAN do what you love AND make a pretty penny while doing it. That's why sales tactics and negotiation strategies form such a big part of the work that I do with my clients. I set up my own business because I wanted to split my time between dreaming up fashion business plans & dreaming up murders (I'm also a published author of psychological thrillers over at @trishasakhlecha - I promise I'm not dreaming up IRL murder plots! )⠀ ‍This guide should give you a quick summary of the different ways that we can work together. I’m taking a break from Instagram so if you’d like more information, head to my website or drop me an email on trisha@createandempower.com https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/2a82c180-053e-4baa-b1ec-f5577a1fbc9b/g.png Contact Want to know the secret to bestselling brands and sell-out launches? ‍♀️ It doesn’t start with design features or price points. ‍♀️ It doesn’t start with product photography or sales copy. ‍♀️ It doesn’t just come down to the hype you create around your launch. It starts with having a COMPLETE understanding of your customer… You know, the people deciding whether or not to buy from you! Which means knowing - The exact pain points they have {and how you fix them with your products} The exact feeling they aspire to {and how your product can help create that} The struggles they are facing {and how your product is the perfect solution} Here’s something I tell all my clients, irrespective of how big or small their brand is: You aren’t selling a product. You’re selling a SOLUTION to something in someone’s life. Or in fashion terms, you aren't selling clothes or accessories. You’re selling confidence, comfort, convenience, fun, individuality and so much more Behind every purchase is an underlying emotion - customers want to feel (or avoid feeling) a particular way when they buy/wear a new dress or pair of trainers. Your job as a brand is to work out what that emotion is and then create a product & marketing strategy that delivers that exact feeling. If you don’t know what that emotion is, try this - ⚡️Ask your potential customers what they struggle with when they shop. ⚡️Try and work out how they want to FEEL when they wear a new piece of clothing or an accessory. ⚡️Then focus on the benefits your product provides and position your brand for PEOPLE. The marketing, the branding, the price, the launch… they’re important but they all come AFTER. Magic happens when you stop trying to make things that ‘sell’ and connect every aspect of your brand - from the product to your social media strategy - to the emotion and desires of the real-life person on the other side of the screen. That's it. That's the secret to sell-out launches - focusing on your customer. Promise. ❤️ https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/a16e0533-e3f4-4875-b1b5-5e5544439e8e/createandempower_210022395_2052216174955843_4097858043310933410_n.jpeg Contact Worried about slow sales in your fashion brand? ‍♀️ You’re not the only one. I’ve spoken to so many brands who have seen a huge dip in their sales over the past few weeks and I’m here to tell you that’s completely normal for 2 reasons - 1. There are seasonal shifts in every fashion business and Q3 is ALWAYS the toughest. 2. Sunny weather + lockdown easing = slow sales. The good news is, there are lots of things you CAN do to boost your sales, and make them more consistent. First, stop stressing. Running your own brand takes a lot of resilience and focus and what matters most when sales are slow (or non-existent) is your attitude. You can’t do what’s best for your business if you aren’t feeling your best. Next, take a step back and look at what the data you have about your business and your customers tells you. What’s working and what isn’t? Is there something you can do NOW to drive sales and free up cash flow? Emails, pop-ups and flash sales are all good options as long as you don’t make a habit of deep discounting and keep your incentives time bound. Finally, keep showing up and use this time to learn more about how sales work in YOUR business and make practical moves that will pay off in the long run. https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1673526060364-PDH8SJTGMDZY2SX6BVEO/Just%2Bbecause%2Bpeople%2Baren%2527t%2Bengaging%2Bpublicly%2Bdoes%2Bnot%2Bmean%2Bthey%2Baren%2527t%2Bgetting%2Bready%2Bto%2Bbuy%2Bfrom%2Byou%2Bprivately..jpg Contact Think of your online fashion brand as a brick-and-mortar shop for a moment. For people to buy from you, they need to get into the store! For a physical shop, that means opening the doors and letting them in. But for an online brand, it means using your social media so people can have a look around! Online or offline, there are 2 types of potential customers. First, the lurkers Lurkers are like the window shoppers in a physical store. They come in, look around, but don’t chat or ask questions. They just want to get a feel for you and your products and when they’re ready, they’ll come to their buying decision on their own. On social media, these are the people who look at your content but don’t comment. They might hit ‘like’ or 'save', but most of the times, you don't even know they exist. But that doesn’t mean they’re never going to buy. They just need to have the doors flung open so they can look around at their own pace. The second type of interaction comes from the fans In a physical store, these are the people who go straight to the salesperson to ask about a product. They know what they want and they’re ready to buy it. Online, these are the people who consistently engage with your content, share it, send you DMs and so on. Your profile will attract both types of people, and that’s precisely what you want! Because here’s the thing, most fans start off as lurkers And if you don’t leave the door open for them, you lose sales. That’s why it's so important your content addresses people at every stage of the buyer’s journey. And why you need to create content that meets your customers where they are at. Even when it feels like you’re shouting into a void. The more opportunities you create for people to take a peek around your business, the more consistently you’ll convert lurkers into fans and generate sales, irrespective of your engagement rate. https://createandempower.com/terms-and-conditions daily 0.75 2022-10-01 https://createandempower.com/home daily 1.0 2024-02-10 https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/d897abde-4adb-4522-af35-016f2b3aea9e/TRISHA-346.jpg Home Trisha Sakhlecha, Fashion Business Consultant, Coach, Mentor https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592123964651-1OX6M5EAK3MYS0AXPIJ5/Trisha+Sakhlecha+Press+Coverage+1.png Home The Guardian, The Telegraph, Vogue, Harper’s Bazaar, BBC logo - Fashion Brand Consultant Press https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/92d05528-4ed2-46c1-94b4-6ef47e99b9f8/TRISHA-453.jpg https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130299941-5XQD7BCSHG4JVVNMPDRL/asos.png Home ASOS logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130382132-HVU6K61JIRWHWNVO9LL0/miss+selfridge.png Home Miss Selfridge logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130300423-56JG1S9HURVN56KZAIYZ/bloomingdales.png Home Bloomingdale's logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130382075-H5KWVHWC1LIBKGJSGNT3/new+look.png Home New Look logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130300169-6Z91ZFU7MKCVLXCI2JNF/F%26F.png Home F&F Tesco logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130300246-JNZW1LOQ2IXV8S89L3V2/fallen+star.png Home Fallen Star logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130398011-D9AX7PYXU76Z7EVCHKMY/Oysho.png Home Oysho logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130382347-MZ0GV4TWUD13JW43T9BQ/forever+21.png Home Forever 21 logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130382411-AJ0XNAGDP93QDK5CP4BQ/gio+goi.png Home Gio Goi logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/478b4277-2295-43a5-bf0a-fb1195920973/createandempower_286142844_3311817502371866_4902136789008070761_n.jpeg Home I’ve had quite a few messages about working together after all the recent press features, so here’s a quick introduction & a guide to how we can work together. I'm Trisha, a fashion brand consultant and career coach with 15 years of experience in the industry. As a consultant, I help designers and brand owners launch bestselling fashion brands from scratch. And as a coach, I help fashion graduates and young professionals build their dream careers in fashion & earn what they deserve. ⁣⠀⁠ ⠀⁠ Everything I teach is based on my own experience in the industry. I started my career as a designer but being a true Gemini, doing just one thing was never an option. So I've been a trend forecaster (WGSN & Trendstop), senior designer (Zara, Topshop, ASOS, River Island, Next to name a few!), business development manager & sourcing lead. I’ve worked with some of the biggest names in the business and helped launch bestselling, six-figure brands from scratch! ⁣⠀⁠ Whether you're in a job or running your own fashion business, I genuinely believe that you CAN do what you love AND make a pretty penny while doing it. That's why sales tactics and negotiation strategies form such a big part of the work that I do with my clients. I set up my own business because I wanted to split my time between dreaming up fashion business plans & dreaming up murders (I'm also a published author of psychological thrillers over at @trishasakhlecha - I promise I'm not dreaming up IRL murder plots! )⠀ ‍This guide should give you a quick summary of the different ways that we can work together. I’m taking a break from Instagram so if you’d like more information, head to my website or drop me an email on trisha@createandempower.com https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130382121-WQXWH63QPG25LGZHT3RW/monkee+genes.png Home Monkee Genes logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/2a82c180-053e-4baa-b1ec-f5577a1fbc9b/g.png Home Want to know the secret to bestselling brands and sell-out launches? ‍♀️ It doesn’t start with design features or price points. ‍♀️ It doesn’t start with product photography or sales copy. ‍♀️ It doesn’t just come down to the hype you create around your launch. It starts with having a COMPLETE understanding of your customer… You know, the people deciding whether or not to buy from you! Which means knowing - The exact pain points they have {and how you fix them with your products} The exact feeling they aspire to {and how your product can help create that} The struggles they are facing {and how your product is the perfect solution} Here’s something I tell all my clients, irrespective of how big or small their brand is: You aren’t selling a product. You’re selling a SOLUTION to something in someone’s life. Or in fashion terms, you aren't selling clothes or accessories. You’re selling confidence, comfort, convenience, fun, individuality and so much more Behind every purchase is an underlying emotion - customers want to feel (or avoid feeling) a particular way when they buy/wear a new dress or pair of trainers. Your job as a brand is to work out what that emotion is and then create a product & marketing strategy that delivers that exact feeling. If you don’t know what that emotion is, try this - ⚡️Ask your potential customers what they struggle with when they shop. ⚡️Try and work out how they want to FEEL when they wear a new piece of clothing or an accessory. ⚡️Then focus on the benefits your product provides and position your brand for PEOPLE. The marketing, the branding, the price, the launch… they’re important but they all come AFTER. Magic happens when you stop trying to make things that ‘sell’ and connect every aspect of your brand - from the product to your social media strategy - to the emotion and desires of the real-life person on the other side of the screen. That's it. That's the secret to sell-out launches - focusing on your customer. Promise. ❤️ https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130397741-P09QYDPJCJK043JU5RM0/next.png Home Next logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/a16e0533-e3f4-4875-b1b5-5e5544439e8e/createandempower_210022395_2052216174955843_4097858043310933410_n.jpeg Home Worried about slow sales in your fashion brand? ‍♀️ You’re not the only one. I’ve spoken to so many brands who have seen a huge dip in their sales over the past few weeks and I’m here to tell you that’s completely normal for 2 reasons - 1. There are seasonal shifts in every fashion business and Q3 is ALWAYS the toughest. 2. Sunny weather + lockdown easing = slow sales. The good news is, there are lots of things you CAN do to boost your sales, and make them more consistent. First, stop stressing. Running your own brand takes a lot of resilience and focus and what matters most when sales are slow (or non-existent) is your attitude. You can’t do what’s best for your business if you aren’t feeling your best. Next, take a step back and look at what the data you have about your business and your customers tells you. What’s working and what isn’t? Is there something you can do NOW to drive sales and free up cash flow? Emails, pop-ups and flash sales are all good options as long as you don’t make a habit of deep discounting and keep your incentives time bound. Finally, keep showing up and use this time to learn more about how sales work in YOUR business and make practical moves that will pay off in the long run. https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1592130397779-LG9NTNOWXTMBAIW6TG3B/penn.png Home Penn logo https://images.squarespace-cdn.com/content/v1/5edb5cced9413f308111eb76/1673526060364-PDH8SJTGMDZY2SX6BVEO/Just%2Bbecause%2Bpeople%2Baren%2527t%2Bengaging%2Bpublicly%2Bdoes%2Bnot%2Bmean%2Bthey%2Baren%2527t%2Bgetting%2Bready%2Bto%2Bbuy%2Bfrom%2Byou%2Bprivately..jpg Home Think of your online fashion brand as a brick-and-mortar shop for a moment. For people to buy from you, they need to get into the store! For a physical shop, that means opening the doors and letting them in. But for an online brand, it means using your social media so people can have a look around! Online or offline, there are 2 types of potential customers. First, the lurkers Lurkers are like the window shoppers in a physical store. They come in, look around, but don’t chat or ask questions. They just want to get a feel for you and your products and when they’re ready, they’ll come to their buying decision on their own. On social media, these are the people who look at your content but don’t comment. They might hit ‘like’ or 'save', but most of the times, you don't even know they exist. But that doesn’t mean they’re never going to buy. They just need to have the doors flung open so they can look around at their own pace. The second type of interaction comes from the fans In a physical store, these are the people who go straight to the salesperson to ask about a product. They know what they want and they’re ready to buy it. Online, these are the people who consistently engage with your content, share it, send you DMs and so on. Your profile will attract both types of people, and that’s precisely what you want! Because here’s the thing, most fans start off as lurkers And if you don’t leave the door open for them, you lose sales. That’s why it's so important your content addresses people at every stage of the buyer’s journey. And why you need to create content that meets your customers where they are at. Even when it feels like you’re shouting into a void. 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